Making the Case for Change A critical component of Shifting Gears is using strategic communications plans and tools to shape policy change. Making the case for change to key stakeholders and influencers is an essential ingredient for system-wide policy change.
General ResourcesElevator Speech Tips
How do you quickly tell your organization’s story in a way that captivates and maximizes any brief encounter that you may have with a potential stakeholder? This resource can help you craft the content and language for a compelling “elevator” speech.
Using Data to Build Support for Shifting Gears Policy Changes (July 2010)
This memo to Shifting Gears states offers guidance on how to be intentional and strategic about using the results of various data collection projects and how data can be used to help engage key audiences to build support for desired policy changes.
Help Wanted: Projections of Jobs and Education Requirements Through 2018 - State by State Analysis (June 2010)
This comprehensive report from the Georgetown Center for Education and the Workforce highlights individual state data on the growth of jobs that will require a postsecondary credential and other labor market trends.
Making the Case for Community Colleges: Tools for Communications Advocacy (2008)
Developed originally for community colleges in the Bridges to Opportunity initiative, this toolkit is a step-by-step guide to developing a compelling message, determining your change agents and influences and finding out ways to reach them, and crafting a media outreach strategy.
Shifting Gears State ResourcesEach of the Shifting Gears states developed strategic communications plans and materials that help communicate the importance of educating adult workers in the state and support the goal of changing policy state-wide. These materials are distributed to key stakeholder groups, state policymakers, and other advocates.
Illinois
Brochure – Illinois Shifting Gears
Illinois Shifting Gears Student Testimonial – Chad Blaney, Lake Land College
Illinois Shifting Gears Student Testimonial – James Schoonover, Lake Land College
Illinois Shifting Gears Instructor Testimonial – Judy Bennett, Lake Land College Michigan
Student Testimonial – Marcus Harvey, Monroe County Learning Bank
Student Testimonial – Stacie Allen, Monroe County Learning Bank
Program Director Testimonial – Vuncia Council, Monroe County Learning Bank
Instructor Testimonial – Sounya Walker, Mott Community College Minnesota
FastTRAC Student Testimonial – Antoinette McCarthy, Inver Hills Community College
FastTRAC Student Testimonial – Tong Vu, The Hubbs Center for Lifelong Learning Ohio
Ohio Shifting Gears Student Testimonial – Carrie Martin, Cincinnati State University
Ohio Shifting Gears Student Testimonial – Heidi Bauer – Kent State University
Ohio Shifting Gears Student Testimonial – Lametris Joiner, Kent State University Wisconsin
Brochure – Wisconsin RISE
RISE Career Counselor Testimonial – Alfonso Studesville, Madison Area Technical College
RISE Administrator Testimonial – Colleen Hruska, Marywood Center
RISE Student Testimonial – Coralie Benson, Northcentral Technical College
RISE Student Testimonial – Della Bloom, Madison Area Technical College
RISE Student Testimonial – Josie Stetson, Moraine Park Technical College
RISE Student Testimonial – Juana Ines Anderson, Madison Area Technical College
Program Administrator Testimonials – Lisa Lomasney and Amy Lemkuil, Madison Area Technical College
Program Administrator Testimonial – Valerie Donnelly, ADVOCAP Head Start (partner with Moraine Park Technical College)
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